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Check Out How Apple Brainwashes Its Store Employees–Turning Them Into Clapping, Smiling Zealots

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Henry Blodget
Business Insider
June 25, 2012

David Segal of the New York Times takes an excellent look at what it’s like to work in an Apple Store–an occupation that has become one of the favorite “McJobs” in our economy for hip college graduates.

The pay sucks (relatively), the stores are busy and crowded, and there’s little upward mobility, so it’s pretty much a dead-end job.

But 30,000 of the 40,000 Apple employees in the United States work in the stores, so this has now become the defining experience of working at the company.

And Apple is perceived as cool–much cooler than, say, McDonald’s or Walmart or Starbucks–so the company is continually deluged with resumes. For every Apple Store employee who quits, disillusioned, after a couple of years, there are many more eager to take his or her place.

Apple picks a small percentage of lucky candidates from the stack, which are submitted online, of course, through Apple’s web site. The company screens for “affability” and “self-directedness,” not tech savvy: The latter can be learned; the former is innate. Then Apple invites everyone to a “seminar” in a conference room at a hotel.  If you’re a few minutes late, you’re eliminated.

Full article here

This article was posted: Monday, June 25, 2012 at 2:04 am

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