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China’s new propaganda music video celebrates trustworthiness and the Social Credit System

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ABC News Australia
May 10, 2019

China has made a music video promoting the importance of integrity and trustworthiness ahead of the scheduled national rollout of the controversial Social Credit System next year.

The system is designed to value and engineer better individual behaviour by assigning scores to 1.4 billion citizens, in order to “award the trustworthy” and “punish the disobedient”.

The three-and-a-half minute song titled Live Up to Your Word, features several high-profile young Chinese celebrities urging viewers to “live every day carefully” and “be a trustworthy youth”.

The slogan #IntegrityLightsUpChina — which has been used to promote the song — has racked up 340 million views on Weibo and been mentioned in 2 million comments.

The Weibo hashtag page itself also carries a similar message.

“Youth should be trustworthy, creditability is valuable, every aspect of life contains the concept of integrity,” the description reads.

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This article was posted: Friday, May 10, 2019 at 6:46 am

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