February 27, 2017
Hollywood heavyweights have garnered praise and controversy for speeches hitting out at President Donald Trump and his political agenda.
And ads during the Oscars – Hollywood’s biggest night of the year – seem to follow suit with many directly or indirectly referencing today’s divided political and cultural climate.
Notably, the New York Times ran its first television commercial since 2010 – and its first-ever Oscars commercial – called ‘The Truth is Hard.’
The newspaper’s 30-second spot features a simple white screen as a cacophonous jumble of various commentators preceding statements with ‘the truth is’ is heard.
The text picks out certain quotations from the noise, including ‘The truth is our nation is more divided than ever,’ ‘the truth is the media is dishonest’ and ‘the truth is his refugee policy is a backdoor Muslim ban.’
The advertisement ends with the proclamation: ‘The truth is hard to find. The truth is hard to know. The truth is more important now than ever.’
This article was posted: Monday, February 27, 2017 at 9:48 am