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Fire Service Drops ‘Fireman Sam’ Mascot Because He’s Not Inclusive Enough

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September 13, 2019

Lincolnshire Fire and Rescue Service has dropped the children’s animated character Fireman Sam as one of their mascots to stop people feeling “excluded”.

The service’s Chief Fire Officer Les Britzman said that they would not longer be using the mascot costume of the popular children’s character during promotional events because the fictional character is “outdated” and “doesn’t reflect the fire service today” or its workforce.

“It’s important to us that our open days and community events don’t make anyone feel excluded and therefore we took this decision,” Mr Britzman said, according to The Telegraph.

London Fire Brigade — headed by its first female commissioner Dany Cotton who in 2017 said that Fireman Sam should be renamed Firefighter Sam to make the show more “inclusive” — backed the move, saying: “The use of the outdated term Fireman ingrains especially in the young that it is a male only role. We’ve been called firefighters for 30 years & just ask everyone to call us our job title. And that will stop excluding our women firefighters & encourage more to join.”

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This article was posted: Friday, September 13, 2019 at 5:15 am

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