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Gender stereotypes in adverts to be banned

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July 18, 2017

Adverts reinforcing gender stereotypes are set to be banned because they can “restrict choices, aspirations and opportunities”.

In the latest 1984-style development in British society, adverts portraying women having sole responsibility for the housework look set to be axed by the Advertising Standards Authority.

ASA chief executive Guy Parker said: “Portrayals which reinforce outdated and stereotypical views on gender roles in society can play their part in driving unfair outcomes for people.

“While advertising is only one of many factors that contribute to unequal gender outcomes, tougher advertising standards can play an important role in tackling inequalities and improving outcomes for individuals, the economy and society as a whole.”

Isn’t it insulting to women to think that they would be so easily influenced that the second a housewife pops up on TV they instantly want to drop out of university and start baking?

And it’s fine for stereotypes or downright objectification to take place against men, just look at this Cosmopolitan headline: “Why It’s OK to Objectify Men’s Bulges.”

Rules like these are creeping into society more and more. It’s the start of a police state. We’re becoming a regimented, androgynous nation that would rather please nobody then offend anybody.

This article was posted: Tuesday, July 18, 2017 at 6:30 am

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