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Google linking online and offline worlds in new ad challenge

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May 30, 2017

Google is testing a way to tie online ads to brick-and-mortar store purchases, a move whetting marketing appetites while fueling privacy worries.

A product currently described as a “store sales measurement solution” was unveiled at a marketing conference this month in San Francisco by the internet giant.

Google has long been able to determine when users click on ads and make purchases, but linking online and offline habits takes its analytics a step further.

The store sales management solution is in test mode with a limited number of partners and will be rolled out to more advertisers in coming weeks, according to Google, which touted the tool as being able to answer the long-challenging question of whether marketing campaigns are working.

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This article was posted: Tuesday, May 30, 2017 at 6:30 am

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