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Government advertisements run 10,000 times a day

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Ian Johnston
London Telegraph
Sunday, March 29, 2009

Britons are being bombarded by more than 10,000 government advertisements every day, prompting accusations that Labour is creating the “ultimate nanny state”.

Stop smoking. Drink less. Learn new skills. Stop defrauding the benefit office. Claim tax credits. Wear a condom. Join the Army.

Britons are being bombarded by more than 10,000 government advertisements every day, prompting accusations that Labour is creating the “ultimate nanny state”.

Messages from the state were relayed to the population via television, radio, cinema, newspapers, magazines and billboards on more than 3.7 million occasions during 2008, according to new research by media analysts at The Nielsen Company.

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Current major campaigns include the Department of Health’s “Condom – Essential Wear” campaign to promote safe sex, a police initiative to publicise the Anti-Terrorist Hotline, and the Department for Transport’s “Think! Bike” campaign to encourage drivers to look out for motorcyclists.

  • A d v e r t i s e m e n t

The government is now the biggest spender on advertising in the country.

Its spending has increased by 20 per cent this year to more than £400 million at a time when the previous biggest spender, the corporate giant Procter & Gamble, has been cutting back.

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This article was posted: Sunday, March 29, 2009 at 5:42 am





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