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How Facebook knows where you are – even if you turn off location tracking

Daily Mail [1]
December 19, 2018

Facebook has made it nearly impossible for users to avoid having their location tracked.

A new report has found that even if users turn off location tracking on Facebook, the firm will still use their IP address, as well as other information like their check-ins and the city listed on their profile to discern where they are and generated targeted ads, according to Gizmodo.

This experienced was recounted by Aleksandra Korolova, an assistant professor at the University of Southern California, who examined how Facebook tracks a user’s location.

‘When it comes to one of the most privacy-sensitive types of data, location, Facebook does not provide meaningful controls and is misleading in its statements to users and advertisers,’ Korolova explained.

‘…Taken together, Facebook creates an illusion of control rather than gives actual control over location-related ad targeting, which can lead to real harms.’

Korolova turned off location tracking on Facebook, doesn’t check into places and doesn’t list a city on her profile, yet she continued to see location-specific ads on Facebook.

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