Monday, November 30, 2009
Fanatical about climate change? Then you’ll want to get to know Futerra, “the sustainability communications agency; from green to ethical, climate change to corporate responsibility”. As their website explains: “Sustainability, green, climate change, fair trade, ethical, CSR, eco-chic … be part of the revolution.” Though it will cost you, of course.
Actually, it already does cost you, since Futerra advises DfID and Defra. Likewise if you pay a licence fee, because – as the excellent Biased BBC website points out – the company’s clients also include the BBC. Indeed, Futerra is proud of the connection:
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Various BBC teams have enjoyed training sessions on communicating sustainable development. Participants have ranged from producers for EastEnders to researchers on the CBeebies channel. We also developed the creative PR strategy for the launch of the BBC’s online ethical fashion magazine
Needless to say, it is full of disdain for anyone who challenges the AGW orthodoxy: its blog deplores “the misrepresentation of selected quotes from the stolen Tyndall Centre emails (nicely and conveniently timed in the run-up to Copenhagen don’t you think?)”. Still, at least Futerra can take comfort from the fact that its clients, the BBC, have done their best to play down Climategate. Auntie is “part of the revolution”, bless her!
This article was posted: Monday, November 30, 2009 at 9:25 am