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Maddow’s Ratings Hit New Lows Following Attacks On Alex Jones

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MSNBC only has 115,000 core demographic viewers

Steve Watson
May 30, 2013

MSNBC’s ratings are in the toilet. And just when you thought they couldn’t get any worse, Rachel Maddow has hit fresh lows following a string of ill conceived attacks on Infowars and Alex Jones.

“Averaging 539,000 viewers in primetime and 175,000 viewers in the adults 25-54 demographic, MSNBC suffered double-digit drops from last May.” notes The Hollywood Reporter.

The network’s ratings are down around 20% in the last year. The total day average viewership for MSNBC now stands at a paltry 346,000 viewers. In the core demographic of adults aged 25-54, MSNBC only has 115,000 viewers.

Even HLN pulled in more viewers during May.

“The Rachel Maddow Show… delivered its lowest-rated month since it debuted in September 2008” the report continues, citing Nielsen statistics.

Maddow reached 717,000 total viewers, a new low, and also posted a second lowest mark, reaching only 210,000 adults aged 25-54. The figures represent a pathetic amount for a primetime flagship show.

Maddow was trounced by both Fox News’ Sean Hannity and CNN’s Piers Morgan, whose ratings are not exactly impressive. CNN’s veiwership has been flat-lining since it hit 20 year lows last year. The network is still only reaching an average 225,000 in the core demographic at primetime.

Read the complete rankings, May 2013 versus May 2012, via Nielsen:

Total Day
FNC: 1,246,000 total viewers, up 24 percent (236,000 in 25-54, down 5 percent)
CNN: 465,000 total viewers, up 61 percent (161,000 in 25-54, up 92 percent)
MSNBC: 346,000 total viewers, down 10 percent (115,000 in 25-54, down 7 percent)
HLN: 494,000 total viewers, up 111 percent (175,000 in 25-54, up 90 percent)

FNC: 1,973,000 total viewers, up 17 percent (308,000 in 25-54, down 6 percent)
CNN: 660,000 total viewers, up 70 percent (225,000 in 25-54, up 97 percent)
MSNBC: 539,000 total viewers, down 20 percent (175,000 in 25-54, down 19 percent)
HLN: 624,000 total viewers, up 91 percent (209,000 in 25-54, up 97 percent)

Maddow has been desperately floundering for viewers, attempting to piggy back off Alex Jones’ comparatively huge online audience by attacking the inimitable host over a range of topics across different shows.

At the end of April she devoted a large swathe of her show to attacking Infowars over its coverage of the Boston bombings, often erroneously attributing wild claims about the events to Jones.

After a rambling clusterf*ck of mocking sarcasm, Maddow eventually tried to conflate Jones and his viewership with neocons calling for a renewed war on Islam.

Maddow continued to ignorantly lump in every online conspiracy theory with Infowars material when she carried on her jihad against Jones, suggesting Alex believed the tornadoes in Oklahoma were a conspiracy.

In a short segment aimed at demonizing the thriving movement that is luring her viewers away in droves, Maddow saw no problem deceptively editing a portion of Jones’ broadcast to skew his perspective, attempting to make it seem as though he claimed the tornadoes were orchestrated by the government.

In fact, in the segment Jones was merely answering a caller who had asked if the tornadoes were possibly weather modification at work. While he said he doubted it to be the cause of the Oklahoma tornado, Jones simply mentioned that weather weapons and weather modification are no longer a thing of science fiction and have a factual basis in reality.

Infowars is leading a revolution in alternative media. Its audience is exploding, which is why White House front websites like Media Matters, Think Progress, and Raw Story attack Jones on a daily basis for shattering the left/right paradigm, waking people up to government corruption, and generally encouraging people to open their minds.

The truth is that Infowars is simply too popular for Maddow and her ilk to handle:


Steve Watson is the London based writer and editor for Alex Jones’ Infowars.com, and Prisonplanet.com. He has a Masters Degree in International Relations from the School of Politics at The University of Nottingham, and a Bachelor Of Arts Degree in Literature and Creative Writing from Nottingham Trent University.

This article was posted: Thursday, May 30, 2013 at 12:01 pm


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