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Nike criticized for selling ‘menacing’ $92 balaclava

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August 22, 2018

Nike has been denounced for selling a balaclava that looks “menacing,” and which critics say could incite gang violence.

In one image posted widely on social media, a black model wears the balaclava, which covers his head and lower part of his face and extends to his chest. There are also straps worn on the chest that some on social media likened to a holster.

Commentator Paul Mckenzie posted a video on Facebook and stated: “You know these young people on the street adore these manufacturers, they buy everything that they sell. We look at images of young people on the street and they look menacing already, and so Nike decides to bring out a balaclava range which looks absolutely menacing. Maybe I’m getting old, maybe I’m a dinosaur, but this balaclava range looks like it’s quite inciteful.” The video has been watched 26,000 times.

The item was part of a collaboration with designer Matthew Williams, whose Alyx Studio label sells upscale bomber jackets for $635 and sweatshirts for $401.

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This article was posted: Wednesday, August 22, 2018 at 7:09 am

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