The Smoke Room
September 14, 2018
Nike’s stock closed at an all-time high on Thursday, hitting a record $83.47 at the closing bell.
Nike stock closes at $83.47, an all-time high for the company.
— Darren Rovell (@darrenrovell) September 13, 2018
Nike has been at the center of controversy since it rolled out a new ad campaign with former NFL quarterback Colin Kaepernick late this summer. In the series of ads, Kaepernick urges aspiring athletes to “believe in something, even if it means sacrificing everything.”
— Colin Kaepernick (@Kaepernick7) September 3, 2018
Kaepernick was also tapped to narrate a two minute promotion for the shoe company, with the catch phrase, “Don’t ask if your dreams are crazy, ask if they’re crazy enough.”
Nike’s Kaepernick campaign prompted considerable buzz on both sides. Some predicted Nike’s move would tank the business and its stock valuation.
This article was posted: Friday, September 14, 2018 at 6:07 am