London Independent 
Monday, Dec 14th, 2009
Take a photograph, press search, and Google’s new technology can put a name and biography to the face.
An internet service launched last week by Google to help cameraphone users to identify strangers in the street has been blocked because of alarm over its threat to personal privacy.
The new service, called Goggles, is a picture search which uses images rather than words to trawl the web . By taking a picture of an object and clicking “search”, owners of smartphones can recognise landmarks, identify a species of plant or animal, or obtain tasting notes for a bottle of wine.
Users focus their phone’s camera on the object, and Google compares elements of that picture against its database of images. When it finds a match, it provides the name of the object pictured and a list of results linking through to the relevant web pages and news stories. Goggles is claimed to be able to recognise tens of millions of objects and places and is growing all the time.
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