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Report: Microsoft Paying YouTubers for Positive Xbox One Coverage

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Lucy O’Brien
January 21, 2014

Microsoft reportedly struck a deal with Machinima video partners offering them financial bonuses for promoting the Xbox One, as long as the details of said promotional agreement were kept confidential, according to Ars Technica.

The promotion, outlined in what appear to be leaked emails to popular Machinima personalities and a since deleted Tweet from Machinima’s UK community manager, offered video content producers an additional $3 CPM ($3 per thousand video views) for posting videos including at least 30 seconds of Xbox One gameplay footage in the first two minutes, and a verbal mention that the console was being played. It was also stipulated that producers tag their videos ‘XB1M13’ and post between 3 AM ET, January 13 and 2:59 AM ET,  February 10 to be eligible for payment.

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This article was posted: Tuesday, January 21, 2014 at 6:35 am

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