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Report: Microsoft Paying YouTubers for Positive Xbox One Coverage

Lucy O’Brien
uk.ign.com [1]
January 21, 2014

Microsoft reportedly struck a deal with Machinima video partners offering them financial bonuses for promoting the Xbox One, as long as the details of said promotional agreement were kept confidential, according to Ars Technica. [2]

The promotion, outlined in what appear to be leaked emails [3] to popular Machinima personalities and a since deleted Tweet [4] from Machinima’s UK community manager, offered video content producers an additional $3 CPM ($3 per thousand video views) for posting videos including at least 30 seconds of Xbox One gameplay footage in the first two minutes, and a verbal mention that the console was being played. It was also stipulated that producers tag their videos ‘XB1M13’ and post between 3 AM ET, January 13 and 2:59 AM ET,  February 10 to be eligible for payment.

Full article here [1]