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Researchers reveal how our brains take sides and make people far more entrenched in their views

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Daily Mail
January 4, 2017


Their initial decision amounts to a step off each side of the pyramid. 

This sets in motion a cycle of self-justification to reduce the dissonance (‘I made the right choice because …’), further actions (defending their decision to family, posting to friends on Facebook, becoming a campaign volunteer), and further self-justification. 

As they go down their sides of the pyramid, justifying their initial choice, their convictions become stronger and their views grow further apart.

A similar hardening of views happened in Republicans who became either vocal Trump or #NeverTrump supporters, and in previously independent voters when they committed to Clinton or Trump.


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This article was posted: Wednesday, January 4, 2017 at 1:21 pm

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