November 3, 2013
Supermarket giant Tesco is installing new, hi-tech screens that select ads based on the age range of customers – and determining whether they are male or female – above the checkouts in 450 petrol stations.
The hi-tech ‘OptimEyes’ devices have been developed by Lord Alan Sugar’s Amscreen in conjunction with a “face detection” specialist. The system tracks which customers are typically in the queue at certain times, and runs ads based on the real time data.
Ads in the morning could run a Red Bull advert in the morning rush, and switch to advertising a women’s monthly magazine if several women appear in the queue.
Simon Sugar, the son of Lord Sugar and chief executive of Amscreen, told industry magazine The Grocer: “Yes, it’s like something out of Minority Report but this could change the face of British retal and our plans are to expand the screens into as many supermarkets as possible.”
This article was posted: Sunday, November 3, 2013 at 8:40 am