November 27, 2019
The Trump campaign, The Republican National Committee, the National Republican Senatorial Committee and the National Republican Congressional Committee have condemned Google’s decision to ban targeted political ads, calling it a “blatant attempt to suppress voter information, knowledge, and engagement.”
Last week, it was reported that Google plans to stop advertisers from using voter data to create targeted ads. Data such as public voter records and political affiliations will be off-limits to advertisers during the election campaign.
“We’re limiting election ads audience targeting to the following general categories: age, gender, and general location (postal code level),” said a Google spokesman. “Political advertisers can, of course, continue to do contextual targeting, such as serving ads to people reading or watching a story about, say, the economy.”
In a tweet, Trump campaign manager Brad Parscale said Google’s “arbitrary” rule change will “lead directly to suppressing voter turnout.”
He also shared a statement from the Trump campaign, the RNC, the NRSC, and the NRCC, which declared a similar position.
Full text: pic.twitter.com/gPU18Cc9Bn
— Brad Parscale (@parscale) November 26, 2019
This article was posted: Wednesday, November 27, 2019 at 4:34 am