November 16, 2018
Facial recognition has been widely adopted at airports, stadiums, traffic intersections and even some schools.
Now, experts say retail is the next industry to become a target of the technology, pointing to a growing number of suppliers and companies willing to put it in their stores.
U.S. retailers are expected to begin using facial recognition to stop shoplifters or spot criminals, but many are eyeing it for much broader uses – including customer tracking or loyalty programs, according to Biometric Update.
The move has already attracted scrutiny from privacy advocates who fear shoppers may be unaware that retailers are keeping track of their faces.
The makers of this facial recognition technology view it differently, however, believing that it would lead to a better consumer experience.
‘There is another step though that exists which has more to do with consumer loyalty, and consumer experience, that is not quite as expensive an endeavor,’ Peter Trepp, CEO of facial recognition software maker FaceFirst, told Biometric Update.
This article was posted: Friday, November 16, 2018 at 8:06 am