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Users irate over deepfake app that claims to own ‘permanent’ rights to uploaded pictures of their faces

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Daily Mail
September 3, 2019

Another popular face-swapping app is generating backlash after many users called attention to potential privacy concerns. 

The app, Zao, recently skyrocketed to the top of China’s iOS app store by offering users the chance to insert their faces into film and TV by simply uploading a series of pictures.

Despite its popularity, patrons quickly turned on Zao due to a strongly-worded user agreement that gave ‘free, irrevocable, permanent, transferable and relicense-able’ rights over use of its their content, reports Bloomberg.

The company has since rolled back those terms, but many have voiced their outrage with the idea that their content was now owned by the company — a relatively unknown entity.

Zao, which is currently only available in China, works by having users take pictures of themselves moving their mouths, or making other facial expressions, and then using the data to project their likeness onto celebrities via artificial intelligence.

Quickly, posts showing the apps’ many creations flooded social media, with users inserting themselves into scenes from the popular shows like ‘Game of Thrones,’ ‘The Big Bang Theory,’ and combining themselves with celebrities like Leonardo DiCaprio, Hugh Jackman, and more.

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This article was posted: Tuesday, September 3, 2019 at 2:17 am

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