December 3, 2018
Nielsen could be spying on what you watch to deliver personalized ads during live TV.
The TV ratings and data company will study demographic information like consumers’ age and gender to determine which advertising spots would be most effective.
After looking at that information, Nielsen would insert targeted ads between live programming on smart televisions, replacing generic cable TV ads in the process.
For now, it’s functioning as a pilot program that’ll be limited to five U.S. markets, including New York, Los Angeles, San Francisco, Minneapolis and Tampa, according to AdWeek.
This article was posted: Monday, December 3, 2018 at 5:40 am